Sales Effects of Attention to Feature Advertisements: A...

Journal of Marketing Research 2009 / 10 Vol. 46; Iss. 5

Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis

Zhang, Jie, Wedel, Michel, Pieters, Rik
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Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.46.5.669
Date:
October, 2009
File:
PDF, 2.87 MB
english, 2009
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