Developing Critical Thinking and Interpersonal Skills in a Services Marketing Course Employing Total Quality Management Concepts and Techniques
Ronchetto, J. R., Buckles, T. A.Volume:
16
Language:
english
Journal:
Journal of Marketing Education
DOI:
10.1177/027347539401600304
Date:
December, 1994
File:
PDF, 1.81 MB
english, 1994