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Three Theoretical Perspectives on One of Marketing's Most Fundamental Exchanges: Propositions on Personal Relationships
Murgolo-Poore, Marie E., Pitt, Leyland F., Berthon, Pierre R.Volume:
3
Language:
english
Journal:
Marketing Theory
DOI:
10.1177/14705931030032003
Date:
June, 2003
File:
PDF, 207 KB
english, 2003