Volunteer Dedication: Understanding the Role of Identity...

Journal of Macromarketing 2007 / 09 Vol. 27; Iss. 3

Volunteer Dedication: Understanding the Role of Identity Importance on Participation Frequency

Laverie, D. A., McDonald, R. E.
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Volume:
27
Language:
english
Journal:
Journal of Macromarketing
DOI:
10.1177/0276146707302837
Date:
September, 2007
File:
PDF, 160 KB
english, 2007
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