College students’ responses to prosocial marketing claims...

Journal of Fashion Marketing and Management 2014 / 07 Vol. 18; Iss. 3

College students’ responses to prosocial marketing claims on apparel hang tags

H. Hyllegard, Karen, Paff Ogle, Jennifer, Yan, Ruoh-Nan
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Volume:
18
Language:
english
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/JFMM-12-2012-0075
Date:
July, 2014
File:
PDF, 217 KB
english, 2014
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