The Importance of Modeling Temporal Dependence of Timing...

Journal of Marketing Research 2009 / 08 Vol. 46; Iss. 4

The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing

Jen, Lichung, Chou, Chien-Heng, Allenby, Greg M
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Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.46.4.482
Date:
August, 2009
File:
PDF, 342 KB
english, 2009
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