Understanding branded flash mobs: The nature of the...

  • Main
  • 2014 / 01
  • Understanding branded flash mobs: The nature of the...

Understanding branded flash mobs: The nature of the concept, stakeholder motivations, and avenues for future research

Grant, Philip Stanley
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2013.875930
Date:
January, 2014
File:
PDF, 190 KB
english, 2014
Conversion to is in progress
Conversion to is failed