Analyzing media types and content orientations in Facebook for global brands
Kim, Dae-Hee, Spiller, Lisa, Hettche, MattVolume:
9
Language:
english
Journal:
Journal of Research in Interactive Marketing
DOI:
10.1108/jrim-05-2014-0023
Date:
March, 2015
File:
PDF, 258 KB
english, 2015