Should I Pay More? The Relationship Between Normative...

The Journal of Marketing Theory and Practice 2015 / 01 Vol. 23; Iss. 1

Should I Pay More? The Relationship Between Normative Beliefs and Willingness-to-Pay for Organic and Local Products

Bishop, Melissa M., Barber, Nelson A.
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Volume:
23
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2015.980182
Date:
January, 2015
File:
PDF, 281 KB
english, 2015
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