The Marketing of Services: Managing the Intangibles

European Journal of Marketing 1985 / 03 Vol. 19; Iss. 3

The Marketing of Services: Managing the Intangibles

Rushton, Angela M., Carson, David J.
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Volume:
19
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EUM0000000004748
Date:
March, 1985
File:
PDF, 679 KB
english, 1985
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