Marketing Research Activity and Company Performance:...

European Journal of Marketing 1993 / 06 Vol. 27; Iss. 5

Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry

Hart, Susan, Diamantopoulos, Adamantios
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Volume:
27
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569310039723
Date:
June, 1993
File:
PDF, 541 KB
english, 1993
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