Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui, Ross, Stephen, Yoshida, Masayuki, Correia, Abel, Rosado, António, Marôco, JoãoLanguage:
english
Journal:
Sport Management Review
DOI:
10.1016/j.smr.2015.02.001
Date:
March, 2015
File:
PDF, 864 KB
english, 2015