Investigating the role of fan club membership on...

  • Main
  • 2015 / 3
  • Investigating the role of fan club membership on...

Investigating the role of fan club membership on perceptions of team brand equity in football

Biscaia, Rui, Ross, Stephen, Yoshida, Masayuki, Correia, Abel, Rosado, António, Marôco, João
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Sport Management Review
DOI:
10.1016/j.smr.2015.02.001
Date:
March, 2015
File:
PDF, 864 KB
english, 2015
Conversion to is in progress
Conversion to is failed