Understanding factors influencing consumer attitudes toward cause-related marketing
Galan Ladero, M. Mercedes, Galera Casquet, Clementina, Singh, JaywantVolume:
20
Language:
english
Journal:
International Journal of Nonprofit and Voluntary Sector Marketing
DOI:
10.1002/nvsm.1517
Date:
February, 2015
File:
PDF, 285 KB
english, 2015