![](/img/cover-not-exists.png)
Customer-led and market-oriented: let's not confuse the two
Stanley F. Slater, John C. NarverVolume:
19
Year:
1998
Language:
english
Pages:
6
DOI:
10.1002/(sici)1097-0266(199810)19:103.0.co;2-4
File:
PDF, 42 KB
english, 1998