Strategy, technology and organisational alignment: Key components of CRM success
Roberts, Mary Lou, Liu, Raymond R, Hazard, KarylVolume:
12
Language:
english
Journal:
Journal of Database Marketing & Customer Strategy Management
DOI:
10.1057/palgrave.dbm.3240268
Date:
July, 2005
File:
PDF, 223 KB
english, 2005