Focused versus General Marketing Strategies in a Religious...

Journal of Professional Services Marketing 1991 / 02 Vol. 6; Iss. 1

Focused versus General Marketing Strategies in a Religious Setting

Busenitz, Lowell, McDaniel, Stephen W., Lau, Chung-Ming
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Volume:
6
Language:
english
Journal:
Journal of Professional Services Marketing
DOI:
10.1300/J090v06n01_14
Date:
February, 1991
File:
PDF, 412 KB
english, 1991
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