Measuring Advertising Effectiveness.by Darrell Blaine...

Public Opinion Quarterly 1966 / SUM Vol. 30; Iss. 2

Measuring Advertising Effectiveness.by Darrell Blaine Lucas; Steuart Henderson Britt

Review by: Arnold M. Barban
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Volume:
30
Language:
english
Journal:
The Public Opinion Quarterly
DOI:
10.2307/2747191
Date:
January, 1966
File:
PDF, 127 KB
english, 1966
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