The Role of Internal Branding in Nonprofit Brand...

Nonprofit and Voluntary Sector Quarterly 2015 / 04 Vol. 44; Iss. 2

The Role of Internal Branding in Nonprofit Brand Management: An Empirical Investigation

Liu, G., Chapleo, C., Ko, W. W., Ngugi, I. K.
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Volume:
44
Language:
english
Journal:
Nonprofit and Voluntary Sector Quarterly
DOI:
10.1177/0899764013511303
Date:
April, 2015
File:
PDF, 445 KB
english, 2015
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