The power of repetition: repetitive lyrics in a song...

Journal of Consumer Psychology 2015 / 04 Vol. 25; Iss. 2

The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success

Nunes, Joseph C., Ordanini, Andrea, Valsesia, Francesca
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Volume:
25
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2014.12.004
Date:
April, 2015
File:
PDF, 315 KB
english, 2015
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