[Advances in Business Marketing and Purchasing] Field Guide to Case Study Research in Business-to-business Marketing and Purchasing Volume 21 || Ethnographic Research in Service Marketing: Theory, Methods, and Practice
Woodside, Arch G., Pattinson, Hugh M., Marshall, RogerVolume:
10.1108/S1
Year:
2014
Language:
english
DOI:
10.1108/S1069-096420140000021004
File:
PDF, 320 KB
english, 2014