Precision du taux d'audience d'une emission et du GRP d'une...

Recherche et Applications en Marketing 1998 / 12 Vol. 13; Iss. 4

Precision du taux d'audience d'une emission et du GRP d'une campagne publicitaire televisee

Verdurmen, N., Simonart, S., Tassi, P.
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Volume:
13
Journal:
Recherche et Applications en Marketing
DOI:
10.1177/076737019801300403
Date:
December, 1998
File:
PDF, 881 KB
1998
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