A Descriptive Theory of Consumerism: A Canadian Perspective

A Descriptive Theory of Consumerism: A Canadian Perspective

Gazda, G. M.
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Volume:
5
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207037700500110
Date:
May, 1977
File:
PDF, 237 KB
english, 1977
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