Modeling Purchase Behavior at an E-Commerce Web Site: A...

Journal of Marketing Research 2004 / 08 Vol. 41; Iss. 3

Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach

Sismeiro, Catarina, Bucklin, Randolph E.
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Volume:
41
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.41.3.306.35985
Date:
August, 2004
File:
PDF, 179 KB
english, 2004
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