The Marketing of Neuromarketing: Brand Differentiation...

Journal of Media Business Studies 2013 / 03 Vol. 10; Iss. 1

The Marketing of Neuromarketing: Brand Differentiation Strategies Employed by Prominent Neuromarketing Firms to Attract Media Clients

McDowell, Walter S., Dick, Steven J.
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Volume:
10
Language:
english
Journal:
Journal of Media Business Studies
DOI:
10.1080/16522354.2013.11073558
Date:
March, 2013
File:
PDF, 259 KB
english, 2013
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