How Potential Conflict Drives Channel Structure: Concurrent...

How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels

Vinhas, Alberto Sa, Anderson, Erin
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Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.2005.42.4.507
Date:
November, 2005
File:
PDF, 77 KB
english, 2005
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