Good Soldiers on the Web: Understanding the Drivers of...

International Journal of Electronic Commerce 2011 / 7 Vol. 15; Iss. 4

Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption

Yen, HsiuJu Rebecca, Hsu, Sheila Hsuan-Yu, Huang, Chun-Yao
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Volume:
15
Language:
english
Journal:
International Journal of Electronic Commerce
DOI:
10.2753/jec1086-4415150403
Date:
July, 2011
File:
PDF, 303 KB
english, 2011
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