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Fuzzy promises: explicative definitions of brand promise...

Fuzzy promises: explicative definitions of brand promise delivery

Anker, T. B., Kappel, K., Eadie, D., Sandoe, P.
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Volume:
12
Language:
english
Journal:
Marketing Theory
DOI:
10.1177/1470593112451379
Date:
September, 2012
File:
PDF, 332 KB
english, 2012
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