Effects of relationship benefits and relationship proneness...

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Journal of Strategic Marketing 2014 / 12

Effects of relationship benefits and relationship proneness on relationship outcomes: a three-country comparison

Wei, Yujie, McIntyre, Faye S., Soparnot, Richard
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254x.2014.991347
Date:
December, 2014
File:
PDF, 176 KB
english, 2014
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