Aging consumers and drug marketing: Senior citizens’ views...

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing 2008 / 6 Vol. 8; Iss. 3

Aging consumers and drug marketing: Senior citizens’ views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing

Joseph, Mathew, Spake, Deborah F, Godwin, Dana Moffett
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Volume:
8
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/jmm.2008.4
Date:
June, 2008
File:
PDF, 102 KB
english, 2008
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