Are Consumers Too Trusting? The Effects of Relationships...

Journal of Marketing Research 2011 / 11 Vol. 48; Iss. SPL

Are Consumers Too Trusting? The Effects of Relationships with Expert Advisers

Schwartz, Janet, Luce, Mary Frances, Ariely, Dan
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Volume:
48
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.48.SPL.S163
Date:
November, 2011
File:
PDF, 155 KB
english, 2011
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