The Impact of Brand Extension Introduction on Choice

Journal of Marketing 2001 / 10 Vol. 65; Iss. 4

The Impact of Brand Extension Introduction on Choice

Swaminathan, Vanitha, Fox, Richard J., Reddy, Srinivas K.
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Volume:
65
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.65.4.1.18388
Date:
October, 2001
File:
PDF, 128 KB
english, 2001
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