Social marketing: Conceptual and pragmatic observations...

Social marketing: Conceptual and pragmatic observations from a current Australian campaign

Elliott, Gregory R., Unsworth, David A., Gomel, Michelle K., Saunders, John B., Mira, Michael
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Volume:
10
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1994.9964306
Date:
October, 1994
File:
PDF, 803 KB
english, 1994
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