Social marketing: Conceptual and pragmatic observations from a current Australian campaign
Elliott, Gregory R., Unsworth, David A., Gomel, Michelle K., Saunders, John B., Mira, MichaelVolume:
10
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1994.9964306
Date:
October, 1994
File:
PDF, 803 KB
english, 1994