Customer tradeoffs between key determinants of SME banking...

International Journal of Bank Marketing 2009 / 09 Vol. 27; Iss. 6

Customer tradeoffs between key determinants of SME banking loyalty

Lam, Regan, Burton, Suzan, Lo, Hing‐Po
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Volume:
27
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652320910988311
Date:
September, 2009
File:
PDF, 220 KB
english, 2009
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