Consumers engaged in a member-gets-member campaign: an...

Consumers engaged in a member-gets-member campaign: an agency perspective

Verbeke, Willem, Peelen, Ed, Brand, René
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Volume:
1
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527269500000017
Date:
December, 1995
File:
PDF, 986 KB
english, 1995
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