Consumer Convenience or Sophistication?— A Crucial Question...

International Journal of Bank Marketing 1985 / 01 Vol. 3; Iss. 1

Consumer Convenience or Sophistication?— A Crucial Question in Bank Services Marketing

Watkins, Trevor, Wright, Mike
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Volume:
3
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/eb010748
Date:
January, 1985
File:
PDF, 295 KB
english, 1985
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