Product availability and the management of demand

European Journal of Marketing 1976 / 03 Vol. 10; Iss. 3

Product availability and the management of demand

Schary, Philip B., Becker, Boris W.
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Volume:
10
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EUM0000000005041
Date:
March, 1976
File:
PDF, 392 KB
english, 1976
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