How does innovativeness yield superior firm performance?...

Innovation Management Policy & Practice 2012 / 03 Vol. 14; Iss. 1

How does innovativeness yield superior firm performance? The role of marketing effectiveness

Alpay, Güven, Bodur, Muzaffer, Yilmaz, Cengiz, Büyükbalci, Pinar
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Volume:
14
Language:
english
Journal:
Innovation: Management, Policy & Practice
DOI:
10.5172/impp.2012.14.1.107
Date:
March, 2012
File:
PDF, 288 KB
english, 2012
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