Brands and religious labels: a spillover perspective

Journal of Marketing Management 2015 / 07 Vol. 31; Iss. 11-12

Brands and religious labels: a spillover perspective

Rauschnabel, Philipp A., Herz, Marc, Schlegelmilch, Bodo B., Ivens, Bjoern S.
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Volume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2015.1013489
Date:
July, 2015
File:
PDF, 350 KB
english, 2015
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