Go Green! Should Environmental Messages Be So Assertive?

Journal of Marketing 2012 / 01 Vol. 76; Iss. 1

Go Green! Should Environmental Messages Be So Assertive?

Kronrod, Ann, Grinstein, Amir, Wathieu, Luc
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Volume:
76
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.10.0416
Date:
January, 2012
File:
PDF, 546 KB
english, 2012
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