Informational/Transformational Advertising

Informational/Transformational Advertising

Cutler, Bob D., Thomas, Edward G., Rao, S. R.
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Volume:
12
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/j046v12n03_05
Date:
March, 2000
File:
PDF, 58 KB
english, 2000
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