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Domestic or Imported Beer Brands? Analysis and Assessment of Brand Equity in the Spanish Market
Calvo Porral, Cristina, Lévy-Mangín, Jean-Pierre, Bourgault, NormandVolume:
25
Language:
english
Journal:
Journal of International Food & Agribusiness Marketing
DOI:
10.1080/08974438.2013.755719
Date:
October, 2013
File:
PDF, 1.29 MB
english, 2013