Computer‐aided marketing planning: The experience of early...

Journal of Marketing Management 1996 / 07 Vol. 12; Iss. 5

Computer‐aided marketing planning: The experience of early adopters

Wilson, Hugh N., McDonald, Malcolm H.B.
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Volume:
12
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.1996.9964424
Date:
July, 1996
File:
PDF, 1.75 MB
english, 1996
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