Feature Fatigue: When Product Capabilities Become Too Much...

Journal of Marketing Research 2005 / 11 Vol. 42; Iss. 4

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Thompson, Debora Viana, Hamilton, Rebecca W., Rust, Roland T.
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Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.2005.42.4.431
Date:
November, 2005
File:
PDF, 118 KB
english, 2005
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