How Does Assortment Affect Grocery Store Choice?
Briesch, Richard A, Chintagunta, Pradeep K, Fox, Edward JVolume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.46.2.176
Date:
April, 2009
File:
PDF, 117 KB
english, 2009