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How Does Assortment Affect Grocery Store Choice?

How Does Assortment Affect Grocery Store Choice?

Briesch, Richard A, Chintagunta, Pradeep K, Fox, Edward J
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Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.46.2.176
Date:
April, 2009
File:
PDF, 117 KB
english, 2009
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