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Enhancing memorability: do remaining duration prompts affect advertising recall?
Yu, Ruifeng, Chan, Alan H.S., Zhao, Ping, Gao, YangVolume:
31
Year:
2012
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/ija-31-4-861-876
File:
PDF, 245 KB
english, 2012