The Effects of Interpersonal Tie Strength and Subjective...

Journal of Interactive Advertising 2015 / 01 Vol. 15; Iss. 1

The Effects of Interpersonal Tie Strength and Subjective Norms on Consumers' Brand-Related eWOM Referral Intentions

Shan, Yan, King, Karen Whitehill
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Volume:
15
Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2015.1016636
Date:
January, 2015
File:
PDF, 294 KB
english, 2015
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