Using Travel brochures to Target Frequent Travellers and...

Journal of Travel & Tourism Marketing 1994 / 02 Vol. 2; Iss. 2-3

Using Travel brochures to Target Frequent Travellers and ”Big-Spenders”

Wicks, Bruce E., Schuett, Michael A.
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Volume:
2
Language:
english
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1300/J073v02n02_06
Date:
February, 1994
File:
PDF, 1.49 MB
english, 1994
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