The Challenges and Rewards of Partnering with the Private Sector to Achieve Social Marketing Objectives
LEE, NANCY, ASCHERMANN, KURT, EHRMANN, RICH, MINTZ, JIMVolume:
11
Language:
english
Journal:
Social Marketing Quarterly
DOI:
10.1080/15245000500308963
Date:
October, 2005
File:
PDF, 64 KB
english, 2005