The Challenges and Rewards of Partnering with the Private...

The Challenges and Rewards of Partnering with the Private Sector to Achieve Social Marketing Objectives

LEE, NANCY, ASCHERMANN, KURT, EHRMANN, RICH, MINTZ, JIM
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Volume:
11
Language:
english
Journal:
Social Marketing Quarterly
DOI:
10.1080/15245000500308963
Date:
October, 2005
File:
PDF, 64 KB
english, 2005
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