Descriptive Menu Labels’ Effect on Sales

The Cornell Hotel and Restaurant Administration Quarterly 2001 / 12 Vol. 42; Iss. 6

Descriptive Menu Labels’ Effect on Sales

Wansink, Brian, Painter, James, Ittersum, Koert V.
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Volume:
42
Language:
english
Journal:
The Cornell Hotel and Restaurant Administration Quarterly
DOI:
10.1177/0010880401426008
Date:
December, 2001
File:
PDF, 446 KB
english, 2001
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