Product placement in US and New Zealand television soap...

Journal of Marketing Communications 2002 / 01 Vol. 8; Iss. 2

Product placement in US and New Zealand television soap operas: an exploratory study

Pervan, Simon J., Martin, Brett A. S.
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Volume:
8
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260210152382
Date:
January, 2002
File:
PDF, 182 KB
english, 2002
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